RESEARCH TEMPLATE · AD TESTING
Ad Test
Know which ad to run before you spend. A monadic ad test you can field the day the creative lands, with every first reaction probed to separate the idea from the execution.
About 9 minutes · Up to 3 ads (video or static), one per respondent · Suggested n = 150 per ad
What it measures
- First reaction, probed to separate the idea from the execution
- Unprompted brand linkage
- Message take-out
- Liking
- Brand impact and consideration
- A borrowed-equity check: does it look like something they've seen before?
How it's built
- Each respondent is randomly assigned one ad and stays with it, so there's no carry-over between executions, the biggest distortion in ad testing, especially with video
- Cells split evenly through random routing you can see and edit
- Testing one ad? Delete the other two cells. Want a group always to see one ad? Add a rule ahead of the draw
- Video plays with fast-forward off
What you'll need
- Each ad, as a video or a static image
- Your category, your brand and the competitors to measure against
- Decoy categories for the screener (examples are in the template)
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.