RESEARCH TEMPLATE · QUALITATIVE AND CUSTOM
Depth interviews and custom studies
Run qualitative depth at survey scale with the Conversational Depth Interview template, or bring your own questionnaire and let Redge script it.
Depth interview: about 15 minutes · Suggested n = 30–60
The Conversational Depth Interview
- A warm-up
- The last occasion, reconstructed
- What matters
- Frustrations
- The ideal
- An optional reaction to stimulus
- A close
How it works
- An AI interviewer probes the core questions in depth, to the brief you write
- Small samples keep it cheap on completes
- Delete the stimulus question if you don't need it
Starting from your own questionnaire
- Upload your Word questionnaire. Routing written in plain English is compiled and drawn, so you can check it before launch
- Or connect Redge to Claude, describe what you want to find out, and review the instrument it builds
- The bench can design a U&A, segmentation, pricing or message study with you, by the hour
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.