RESEARCH TEMPLATE · PACK TESTING
Pack Test
See which design stands out on shelf and says the right things about the product, before it goes to print.
About 16 minutes · Up to 3 designs, rotated · Suggested n = 200–300
What it measures
- First impressions of each design
- What the pack says about the product
- Perceived quality
- Purchase likelihood
- Shelf stand-out: which pack caught their eye first
- A final ranking of the designs
How it's built
- Sequential monadic, with the designs shown in rotated order
- Stand-out is read from a composed shelf image: a "caught your eye first" measure, not a timed find task
- The same measure wording as the other Redge templates
What you'll need
- A front-of-pack image for each design
- One composed shelf image with your test packs among 4–6 competitors
- Your category, your brand and decoys for the screener
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.