RESEARCH TEMPLATE · CUSTOMER EXPERIENCE
Customer NPS & Reasons
Ask your own customers how likely they are to recommend you, and get the reason behind every score.
About 8 minutes · For your own customer list · No panel cost
What it measures
- Recent use and how long they've been a customer
- Net Promoter Score, with a probed reason
- What you do well
- The one thing they'd change
- Satisfaction
- Which competitors they also use
How it's built
- Built for your own sample: send the link to your customer list
- No attention check or decoy screener, because these are your customers
- The reason behind each score is probed in depth, so the why codes into themes
What you'll need
- Your customer list, and a way to send them the link
- Your brand, the period and the competitors to ask about
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Sent to your own list, so there's no panel cost. Completes still count towards your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.