RESEARCH TEMPLATE · CONCEPT TESTING
Concept Test
Find out which idea has legs before you develop it. Up to three concepts, each read on the same measures, then ranked against each other.
About 17 minutes (about 12 with two concepts) · Up to 3 concepts, rotated · Suggested n = 200–300
What it measures
- First reaction to each concept, probed
- Appeal, relevance, difference and believability
- Purchase intent
- Barriers: what would stop someone buying, probed
- A final ranking across the concepts
How it's built
- Sequential monadic: everyone sees each concept, in rotated order, so order effects even out
- The same measure wording as the other Redge templates, so your results build norms over time
- Testing two? Delete Concept C and its rank option
What you'll need
- Each concept, as an image or a short description
- The price in the stimulus, if the decision depends on it
- Your category, your brand and decoys for the screener
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.