RESEARCH TEMPLATE · BRAND RESEARCH
Brand Health Snapshot
One wave of a brand tracker: where your brand sits on awareness, consideration and image, and why, in about seven minutes.
About 7 minutes · One wave, ready to repeat · Suggested n = 300–500
What it measures
- Unaided and aided awareness
- Consideration, purchase and main brand, asked only about the brands each person knows
- Five brand imagery statements
- Ad recall
- Opinion of your brand, with a probed driver or barrier
How it's built
- Imagery is asked as one multi-select per statement, with no grids
- Consideration and purchase lists carry forward from awareness, so nobody rates a brand they don't know
- Wording is fixed, so a second wave lines up with the first
What you'll need
- Your brand and the competitors to track
- One brand-specific imagery statement to fill in
- The period you're asking about
Make it yours
Change anything: questions, probes, quotas and routing. Save it as your own template, and the next study starts from your version. Want it adapted to the way you measure? The bench can tailor it with you, by the hour.
Running it every quarter? That's a Programme: waves linked on one instrument, one code frame and trend reporting. See pricing.
Every Redge template comes with
- A standard Australian screener, with decoy categories and an attention check
- No grids: every question works on a phone
- The same measure wording across templates, so results build norms over time
- Probing set where the study turns, and kept light everywhere else
- Weighted, significance-tested tables, coded themes and an editable PowerPoint
Eight templates come with every account: Ad Test, Concept Test, Pack Test, Message Test, Name & Tagline Test, Brand Health Snapshot, Customer NPS & Reasons and the Conversational Depth Interview.
Run your first study for A$750
Build and test it free, then field it for A$750 on Per study: up to 500 completes, no subscription. Already on Solo or Team? It runs from your plan's allowance. Panel sample is quoted for your specification before you commit, at the panel provider's published rate card plus a 10% sample management fee. Want a second pair of eyes first? An expert review of your design before you field is A$450.