ANNE-MARIE MOIR How do you know the AI didn't lead the respondent? Sooner or later, someone will ask you this. A client, a board member, a reviewer reading your report. The study was AI-moderated: an AI interviewer followed up on open answers, and now they want to kn... 29 Oct 2026
ANNE-MARIE MOIR Buying an AI survey platform in Australia Published 14 October 2026. We update this guide as the market and our product change. Search for "AI survey platform" and you'll get three different kinds of product under the same name. Classic surve... 13 Oct 2026
ANNE-MARIE MOIR The money talks we don't have: Ask Australians whether they're comfortable talking about money and most will say yes. We did, in thirty one-to-one interviews over late July and early August. Many told us they talk openly with their... 26 Sept 2026
ANNE-MARIE MOIR Laddering done well: The qual technique everyone names and few run properly Ask any researcher to list depth-interview techniques and "laddering" will be near the top. Ask them to sit through one done badly, and they'll wince. There's a reason for that gap, and it's worth und... 30 June 2026
ANNE-MARIE MOIR AU/NZ insights in 2026: five shifts the industry hasn't caught up with It is May 2026, and the most-asked question in Australian insights is no longer "is this rigorous?" It is "can you have it by Tuesday?" After 30 years of designing research for AU and NZ brands, I hav... 12 May 2026
ANNE-MARIE MOIR How much does market research cost in Australia? By Redge | April 2026 | 8 min read If you've ever tried to get a straight answer to this question from a research agency, you'll know the experience: a discovery call, a proposal process, a wait of se... 21 Apr 2026
ANNE-MARIE MOIR Petrol Crisis Preparedness Petrol Crisis Preparedness: What Victorians Really Think About Fuel Security New research reveals strong public support for local fuel production and rationing measures — but willingness to change beh... 9 Apr 2026
ANNE-MARIE MOIR Ad Hoc Research Doesn't Have to Be Slow Anymore Redge built its reputation on fast-turnaround templated studies. Proven frameworks, optimised workflows, quality insights delivered quickly. But custom research? That was always different. Ad hoc proj... 7 Apr 2026
ANNE-MARIE MOIR How AI-powered thematic analysis reveals what really matters to communities. We recently analysed 600 open-ended responses to a simple but powerful question: "What one change would most improve everyday life where you live?" Using Redge Survey Analyser, we processed the respon... 23 Mar 2026
ANNE-MARIE MOIR How Mitsubishi Used Redge to Select their Winning Outlander Creative When Mitsubishi Motors Australia was preparing its next major campaign for the Outlander, the team faced a high-stakes creative decision: two strong creative ideas, both with potential, but only one w... 27 Nov 2025
ANNE-MARIE MOIR Consistent by Design, Distinct in Insight: In market research, consistency is often the missing piece. Every study is designed from scratch, using different questions, scales and structures. It might feel tailored, but it makes comparison almo... 11 Nov 2025
ANNE-MARIE MOIR The Edge Behind Redge: For years, market research has lived in two separate worlds. One is slow and meticulous, built on traditional rigour. The other is fast and tech-driven, built on automation and instant data. Both have... 26 Oct 2025
